Top 5 Fashion Games on iOS in Oceania: Q2 2022 Performance

During the second quarter of 2022, several fashion games on the iOS platform in Oceania demonstrated notable trends in downloads, revenue, and active users. Here’s a detailed analysis of the top 5 fashion games based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a gradual decline in weekly revenue, starting from $87.6K at the end of March and tapering off to $54.6K by the end of June. Weekly downloads also decreased from 8.7K to 2.9K, with active users dropping from 86.6K to around 63K over the same period.

Hair Challenge, published by Rollic Games, maintained a relatively stable revenue stream, peaking at $56 in early May. Downloads showed an upward trend, climbing from 3.8K in late March to 6.6K by the end of June. Active users increased consistently, starting from 32.3K and reaching 41.4K by the end of the quarter.

Dream Wedding! by MagicLab, despite not generating revenue, experienced a significant rise in downloads, peaking at 11.7K in late May. Active users followed a similar trend, increasing from 873 in late April to a peak of 18.8K in early June, before settling at 12.2K by the end of the quarter.

Makeup Artist: Makeup Games from Beauty salon Studio showed a consistent weekly revenue range between $1.3K and $2.6K. Downloads fluctuated, peaking at 6.4K in mid-April and ending at 6.5K in late June. Active users increased from 8.6K to 12.7K over the quarter.

Toca Boca Hair Salon 4, published by Piknik, displayed a steady revenue pattern, hovering around $1K weekly. Downloads varied, peaking at 4.3K in mid-April, and active users rose from 9.2K in late March to 9K by the end of June.

These insights highlight the dynamic performance of fashion games on iOS in Oceania during Q2 2022. For more detailed analysis and data, visit Sensor Tower.